The benefits of doing online qualitative research are many: It’s often cheaper than conducting your research in-person, not to mention it can shave weeks off your project. But online qualitative research is also greener, a fact that speaks to researchers and clients alike as they try to reduce their business’ carbon footprint.
Using an online calculator provided by Doubletree Hotels (nope, that’s not a typo, they have a great carbon calculator to help guests offset their carbon), we determined that four people traveling to four cities for a qualitative research project produced 16 metric tons of carbon. Check out the graphic below for some perspective on what that equals.
Is the environment a consideration when planning a qualitative research project — either for you or your clients? Please share your ideas for reducing the environmental impact of qualitative research.