2030 will usher in a much more interdependent, less secure world dominated by Asian economies.
This is the “sound-bite” conclusion I draw from an article titled, “7 Revolutions Ahead” that appeared in the Farm Journal’s March issue. The article is summarized from a presentation made by Johanna Nesseth Tuttle, VP of Strategic Planning for the Center for Strategic and International Studies.
Here are the “7 Revolutions.”
- Population growth and shift. The developing world will grow with sub-Saharan Africa and South Asia. Plus, continued urbanization worldwide.
- Resource Management. Food and water will become more scarce and unevenly distributed. We are headed toward a “global water crisis.”
- Technology. 6 BILLION mobile phones in 2012. Technology advances are driving progress at an ever-accelerating rate.
- Information. Through the Internet and mobile devices, virtually any information is available virtually anywhere. Information changes lives, perspectives and economies.
- Economic shifts. Asia is emerging as the world’s economic force as their economies grow and the “developed world” accumulates ever-greater debt burdens.
- Security. The world becomes less secure as threats move from conventional wars to terrorism, Internet hackers, diseases and even individuals.
- Governance. As the world is more interdependent and complex, governments have to understand how to govern in an interdependent world of free information flow.
As a company that innovates, we think about these issues. The implications for market research are huge. These “7 Revolutions” explain a lot about our own “Revolution” in research and in the evolutions yet to come. There are many implications. Here are 3:
- Online research and mobile research will become ever more prevalent.
- The emergence of the consuming class in Asia will drive significant market research.
- Data security will only grow in importance.
The next few years are going to be fun. Enjoy the ride!