How to use SMS for qualitative research

I recently wrote an article for Mobile Marketer about the use of text messaging in qualitative research.  The article provides an overview of uses to give those not familiar with the use of text messaging in research a taste of the possibilities.  The article was published today.  Here is a brief excerpt:

More of these researchers who seek to understand the motivations behind decisions and behavior are using text messaging as a tool and finding it holds exciting promise.

No longer must the research be conducted at a time convenient to the researcher. Now the research query can come to the participants in real-time through their mobile devices to glean more reliable and complete information.

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