When you think about online qualitative research, what comes to mind? Probably a bulletin board focus group or webcam focus group, which are among the most common online tools researchers are utilizing. While these methodologies can provide rich, in-depth data for your clients, there’s another one you should consider adding to your toolbox—online journaling.
What Is Online Journaling?
Online journaling projects most often consist of longer-term, immersive research studies that allow researchers to understand consumer behaviors as they occur. Projects can last a week or longer and generally involve 20-40 participants who use blogs to post their thoughts—and photos and videos—about a particular research topic. They might post once a day for a one-to-two week project or a few times a week for longer projects. Participants answer moderator assignments and respond to stimuli.
In addition to being convenient for the participants, who can log in whenever they’re ready to post something, being online makes the entire process easier for the researchers and clients, as well, as they can log in whenever they’d like to view the responses.
Using Online Research Software
While anyone can set up a free blog using a service like WordPress or TypePad, there are limitations. For starters, blogs aren’t private – even password-protected ones can be accessed publicly. The biggest obstacle is that there’s no easy way to compile the responses from the 20-40 individual blogs. That’s why we created QualJournal, online research software that offers complete security, comprehensive backend reporting and more.
Read more about online journaling and the features of QualJournal at 2020Research.com.