Qualitative research is constantly engaged to understand underlying motivators, hot buttons and meaning for various types of consumers. Therefore, understanding and being able to communicate those insights is crucial to success for the qual researcher. The folks at Making Meaning outline 15 meaningful experiences people common to people across cultures. For the full article go to http://www.makingmeaning.org/meanings.html
The 15 meanings that they found across cultures simply provide a framework for thinking as we conduct qualitative research. Those 15 means are presented below in alphabetical order.
Its an interesting website. I recommend you check it out.