ESOMAR Congress: Research Buyers Driving Agencies to Online Qualitative Research

Update from Steve Henke at the ESOMAR Congress in Athens:

Just when I thought it couldn’t get any better… Day 2 at the ESOMAR Congress was even better than Day 1. Excitement was high as more and more people from around the world came by the booth anxious to find out about online qualitative research. Countries as diverse as Australia, Hungary, United Arab Emirates and many more seem to genuinely want to know how they can do online qualitative research.

Interestingly, the interest seems to be driven by international clients who are asking their suppliers for online qualitative solutions. The research buyers are driving the research agencies to get up to speed with the technology and methodologies, and the buyers are pushing the innovation to the agencies.

In those countries where Internet penetration is low, interest in QualAnywhere (our mobile qualitataive research platform – using mobile phones) is very high. In these countries, people may not have access to a computer but they all carry mobile phones and use them for communicating via voice, text and on the web.

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